![]() ![]() If it’s text-heavy, you’ll want it to be as readable and scannable as possible. For example, if you are giving away coupons, you could use more graphics and buttons than usual. ![]() Your sign-up form is now a success, and you’re ready to send out some content!īefore we move to the design stage, let’s figure out what the focus of our newsletter is. Also, notice the simplicity of asking only for an email address: no name, no social security number, no favorite pet! The location is prominent, and Threadless provides information on how often and when the newsletter will be delivered. Threadless also puts its newsletter sign-up form in the social area of its home page. This gets you and your users on the same page, so that they’re clear on what to expect from your content.įinally, he asks only for the user’s email address and name, followed by a big button with a verb label: “Subscribe.” Very simple, yet packed with just the right information! Next, he offers a short blurb explaining what the newsletter is about. First, he puts the sign-up form close to his social icons, indicating that this is an extension of his communications with you, the user. Joshua Porter’s sign-up form is an excellent example of what to do right. With that in mind, let’s look at some examples of good newsletter sign-up forms: They are giving you their attention, so at least respect them and don’t ask for unnecessary data. In other words, the viewer wants to listen to you. Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. Seth Godin, in his article Permission Marketing, offers good insight into getting viewers to sign up and follow you: You don’t need a user’s social security number to send them an email! It’s most frustrating when someone signs up for an email newsletter only to be confronted with a form that asks for their address, age, phone number, mother’s maiden name, favorite pet… All we really need is their email address and, if we want to push a bit further, their name. You wouldn’t want to mess that opportunity up! ![]() After all, users are giving you permission to contact them. Making this process as easy and intuitive as possible is important. Which Came First: Chicken or Egg?īefore you create and send your email newsletter, you’ll need subscribers. If you know of any other tips, please share them with us in the comments area. We’ve also included a compilation and analysis of different newsletter designs so that you can learn from them as well as tips on what to do and what not to do. In this article, we’ll explore common design patterns of email newsletters and learn which approaches work well, so that you’ll be prepared to create one for yourself and your clients. They’re a great extension to your business’ communication toolkit and offer you and your clients an excellent channel by which you can reach potential and existing customers. ![]()
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